Tom Brady has become the most notable athlete to branch out into the trading card space. CardVault by Tom Brady, of which he is a co-owner, has 17 locations across the country — and aims to reach 100-plus — and has become a hit within the sports and entertainment world. Brady has corralled new investors such as New York Yankees outfielder Aaron Judge, Edmonton Oilers captain Connor McDavid, musician and entrepreneur Jay-Z, Fenway Sports Group owner John Henry, The Kraft Group, Boston Celtics CEO Wyc Grousbeck and UFC president and CEO Dana White. “You know, at the end of the day, it’s the industry, but we love sports,” Brady said. “And we love sports that bring people together, communities together. We’ve been sitting in stadiums for a long time watching fans of every economic background, race, religion, come to the stadiums to cheer us on. And I think sports in our communities, it brings people together in ways nothing else can. I want everybody to be a collector.”
New York Times
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